GAME DAY APPAREL

Live every day like game day.

Fan gear for every member of the crew
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SWEATER WEATHER

Sweatshirt Season

Cozy game day favorites for the whole family.
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COMING SOON

Sweet Dreams!

Alabama, Auburn, and Georgia Tech bamboo pajamas join the lineup in August. High-fidelity prints, premium comfort, and timeless collegiate style.
CRIMSON TIDE FAN GEAR

Alabama Collection

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BULLDOG FAN GEAR

Georgia Collection

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TIGER FAN GEAR

Auburn Collection

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COMING SOON

Sweet Dreams for More Teams

Alabama, Auburn, and Georgia Tech bamboo pajamas are joining the lineup—featuring high-fidelity prints, premium comfort, and timeless collegiate style.

No. 01

Designed by a Mom

Made with the details moms care about most.

No. 02

Soft & Comfortable

High quality fabrics made for real life and all-day wear.

No. 03

Perfect for Gifting

Ideal for birthdays, holidays, and game day surprises.

No. 04

Made for the Crew

Styles for baby, kids, adults, and everyone in between.

Collection spotlight

The Cozy Collection

Sweatshirts built for the bleachers, the couch, and everywhere in between.
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Collection spotlight

The Hat Edit

Our curated edit of game day hats — the finishing touch for every fan's Saturday look.
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Family Bundles

Dress the whole crew.

Because the best game day look is when the whole crew matches. Baby, toddler, and adult — same design, every team.
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WHAT FAMILIES ARE SAYING

Love Notes

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Founder's Note

Hi, I'm Courtney— UGA class of 2012 and a design project manager with 10+ years working with international brands.

When my daughter Emmy arrived in 2021, I went looking for the kind of game day outfit I'd actually want her in. Something cute, quality, and fan-forward. I couldn't find it, so I made my own. My son Jack joined us in 2023, and now every new design is inspired by the two tiny fans I get to dress every Saturday.